Authors :
Zulhan Nasution; Zulkifli; Fahruddin Salim
Volume/Issue :
Volume 7 - 2022, Issue 6 - June
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3R5M7yW
DOI :
https://doi.org/10.5281/zenodo.6791984
Abstract :
This thesis is qualitative research about
analyzing and making short-term and long-term strategic
plans for PT Nira Murni Kontruksi as an engineering,
procurement and construction services company in
purpose for being sustainable and developing. This
research attempts to perceive comprehensively any
factors that affect the business both internally and
externally, using several strategic management analysis
tools to formulate strategic alternatives, such as IFE-EFE
Matrix (Internal Factor Evaluation and External Factor
Evaluation), Competitive Profile Matrix - CPM, SPACE
Matrix, Grand Matrix Strategy and SWOT / TOWS
Analysis. To determine priorities for the alternative
marketing and operational strategies, the Quantitive
Strategic Planning Matrix - QSPM decision analysis was
carried out. The final research is resulted strategy to
continue existing market oil and gas and market
development. At the end of the paper, a Strategic Plan
with action plans, targets and measures is formulated
within the framework of the four perspectives of the
Balance Scorecard.
Keywords :
Strategic Management, IFE and EFE, CPM, SPACE Matrix, Grand matrix strategy, SWOT/TOWS, QSPM and Balance Scorecard.
This thesis is qualitative research about
analyzing and making short-term and long-term strategic
plans for PT Nira Murni Kontruksi as an engineering,
procurement and construction services company in
purpose for being sustainable and developing. This
research attempts to perceive comprehensively any
factors that affect the business both internally and
externally, using several strategic management analysis
tools to formulate strategic alternatives, such as IFE-EFE
Matrix (Internal Factor Evaluation and External Factor
Evaluation), Competitive Profile Matrix - CPM, SPACE
Matrix, Grand Matrix Strategy and SWOT / TOWS
Analysis. To determine priorities for the alternative
marketing and operational strategies, the Quantitive
Strategic Planning Matrix - QSPM decision analysis was
carried out. The final research is resulted strategy to
continue existing market oil and gas and market
development. At the end of the paper, a Strategic Plan
with action plans, targets and measures is formulated
within the framework of the four perspectives of the
Balance Scorecard.
Keywords :
Strategic Management, IFE and EFE, CPM, SPACE Matrix, Grand matrix strategy, SWOT/TOWS, QSPM and Balance Scorecard.
