Strategic Plan of Large-Scale Construction Services Company (Case Study at PT. Nira Murni Konstruksi)


Authors : Zulhan Nasution; Zulkifli; Fahruddin Salim

Volume/Issue : Volume 7 - 2022, Issue 6 - June

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3R5M7yW

DOI : https://doi.org/10.5281/zenodo.6791984

This thesis is qualitative research about analyzing and making short-term and long-term strategic plans for PT Nira Murni Kontruksi as an engineering, procurement and construction services company in purpose for being sustainable and developing. This research attempts to perceive comprehensively any factors that affect the business both internally and externally, using several strategic management analysis tools to formulate strategic alternatives, such as IFE-EFE Matrix (Internal Factor Evaluation and External Factor Evaluation), Competitive Profile Matrix - CPM, SPACE Matrix, Grand Matrix Strategy and SWOT / TOWS Analysis. To determine priorities for the alternative marketing and operational strategies, the Quantitive Strategic Planning Matrix - QSPM decision analysis was carried out. The final research is resulted strategy to continue existing market oil and gas and market development. At the end of the paper, a Strategic Plan with action plans, targets and measures is formulated within the framework of the four perspectives of the Balance Scorecard.

Keywords : Strategic Management, IFE and EFE, CPM, SPACE Matrix, Grand matrix strategy, SWOT/TOWS, QSPM and Balance Scorecard.

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