Strategy Analysis of Small and Medium Industry Model Business Production of Tofu at Mr Wardiyan Tofu Factory


Authors : Ibnarsyah Almuda; Dr. Emirul Bahar

Volume/Issue : Volume 10 - 2025, Issue 5 - May

Google Scholar : https://tinyurl.com/3bnnhujk

DOI : https://doi.org/10.38124/ijisrt/25may633

PlumX Metrics

Semantic Scholar

ResearchGate

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : Creative industry as an important role in the progress and development of the Indonesian economy. One way used to face global competition is by implementing a business strategy through the canvas business model. This model is one of the bridges in improving and creating innovation in existing business systems. The problem of alternative business strategies also occurs in the MSME Mr Wardiyan Tofu Factory. This study aims to identify the criteria for sustainable businesses that have been run, analyze the quality of products provided to consumer satisfaction, and propose alternative business strategies to the MSME Mr Wardiyan Tofu Factory. The results of the study show that the main strength of the MSME Mr Wardiyan Tofu Factory lies in the design of the tofu product size that can be requested which gets a score of 0.56, while its main weakness is in the section Having a place to make tofu products which gets a score of 0.44. The main opportunity for the MSME Mr Wardiyan Tofu Factory is to increase sales online via Google Maps or directly to each market which gets a score of 0.48, while the main threat is that the fluctuating inflation rate can affect the purchasing power of raw materials in the tofu product production process, namely soybeans which gets a score of 0.11. Based on the results of the SWOT and QSPM analysis, the proposed alternative strategies include adding innovations to product additions, implementing government training programs to improve business, and utilizing technology to increase business income.

Keywords : Business Model Canvass (BMC), SWOT Analysis, QSPM, Alternative Business Strategy Proposal, MSME Mr Wardiyan Tofu Factory.

References :

  1. Achmadi, Fuad. (2021). “Management Analysis on the Implementation of Islamic Boarding School Protective Economy in Unida Gontor Siman Business Unit”. Masters thesis, IAIN Ponorogo. https://etheses.iainponorogo.ac.id/15920/
  2. Yudianto, Agus. (2021). “Application of Business Model Canvas (BMC) for Mango Business Development in Pawidean Jatibarang Village, Indramayu Regency”. Community Service Bulletin: Wiralodra University Indramayu. Volume 2, Number 01. http://journal.uyr.ac.id/index.php/bam/article/view/399/304
  3. Agustian, Efandri. (2020). “Marketing Strategy Analysis to Increase the Competitiveness of MSMEs in Jambi City”. Journal of Management and Science, Volume 5 No.2 Master of Management Program, Batanghari University. http://jmas.unbari.ac.id/index.php/jmas/article/view/192/158
  4. Mariahma, Sari. (2021). “Business Strategy Analysis at Aceh Kuphi Coffee Shop Medan” . STMIK Logika Medan. Volume 11, Number 02. https://karya.brin.go.id/22697/1/2088-9607_11_2_2021-7.pdf
  5. Slamet, Rachmat. (2016). “Digital SME Development Strategy in Facing the Free Market Era". Indonesian Management Journal. Volume 16, Number 02. https://journals.telkomuniversity.ac.id/ijm/article/view/319/266
  6. Mustafa, Badriani. (2021). “Analysis of the Role of Local Government in Empowering Micro, Small, and Medium Enterprises in Sidrap Regency”. Thesis thesis, Hasanuddin University. https://repository.unhas.ac.id/id/eprint/4525/
  7. Ministry of Communication and Informatics. (2024). “Open BRI Microfinance Outlook 2024”, President Highlights Important Role of MSMEs. https://www.kominfo.go.id/content/detail/55214

Creative industry as an important role in the progress and development of the Indonesian economy. One way used to face global competition is by implementing a business strategy through the canvas business model. This model is one of the bridges in improving and creating innovation in existing business systems. The problem of alternative business strategies also occurs in the MSME Mr Wardiyan Tofu Factory. This study aims to identify the criteria for sustainable businesses that have been run, analyze the quality of products provided to consumer satisfaction, and propose alternative business strategies to the MSME Mr Wardiyan Tofu Factory. The results of the study show that the main strength of the MSME Mr Wardiyan Tofu Factory lies in the design of the tofu product size that can be requested which gets a score of 0.56, while its main weakness is in the section Having a place to make tofu products which gets a score of 0.44. The main opportunity for the MSME Mr Wardiyan Tofu Factory is to increase sales online via Google Maps or directly to each market which gets a score of 0.48, while the main threat is that the fluctuating inflation rate can affect the purchasing power of raw materials in the tofu product production process, namely soybeans which gets a score of 0.11. Based on the results of the SWOT and QSPM analysis, the proposed alternative strategies include adding innovations to product additions, implementing government training programs to improve business, and utilizing technology to increase business income.

Keywords : Business Model Canvass (BMC), SWOT Analysis, QSPM, Alternative Business Strategy Proposal, MSME Mr Wardiyan Tofu Factory.

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe