Authors : Mubashahireen; Ruchira Nigam; Asif Ahmad Siddiqui; Shritika Rai; Chitra Singh

Volume/Issue : Volume 9 - 2024, Issue 5 - May

Google Scholar : https://tinyurl.com/yu7krm7k

Scribd : https://tinyurl.com/4kvtucmb

DOI : https://doi.org/10.38124/ijisrt/IJISRT24MAY1278

Abstract : Natural diversity is what makes it so beautiful. It really never ends. An enduring human impulse to cherish nature to the fullest is also present. For this reason, adventurers and discoverers have embarked on daring expeditions since ancient times, despite any challenges they may encounter. Gradually, the notion of travelling to new locations in order to enjoy their natural beauty gave rise to the contemporary tourism industry. The research was carried out between December and January of 2024 in the study area (Nawab Wajid Ali Shah Prani Udyan), Lucknow. Focus group discussions are employed in the investigation of the visitor perception questionnaire approach. In-person interviews were used for this study at the zoo's main entrance. Studies underscore the intricate interactions among variables that shape tourists' perspectives when they visit natural areas, particularly zoos. Zoo management may better customize their products to match visitor expectations, improve educational opportunities, and advance conservation goals by having a greater grasp of these attitudes and preferences.

Keywords : Visitors, Perception, Tourism, Focus Group Discussion, Questionnaire Study.

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