Study on Consumer Buying Behavior Towards Selected Bath Soap


Authors : G.Kothandapani, A.Vishva Priya , V.BALAKRISHNAN.

Volume/Issue : Volume 2 - 2017, Issue 6 - June

Google Scholar : https://goo.gl/F6QrKd

Scribd : https://goo.gl/DCsWfA

Thomson Reuters ResearcherID : https://goo.gl/3bkzwv

A simple production method with high return soaps are invariably used in every household. The nonedible oil soap has huge market potential. Soap is the traditional washing compound made from oil fats and caustic alkali. One can say a detergent is the one that cleans any surface. Synthetic detergent is quite different from other kinds of detergent. There is large demand of this consumer item. There are renowned organized as well as unorganized private sectors, engaged in this production. From the 1940s on ward, synthetic detergents have expanded rapidly all over the world. To improve detergency of the detergent cakes & powders, certain other components were added to it known as builders, synergies, fillers and brighteners etc. Detergents, as a constituent of the overall FMCG industry, accounts for a near 12% of the total demand for all FMCG products estimated at over Rs 530 bn. The mixed oils are taken in a pan and heated to approximately 70 degrees centigrade. Caustic soda solution is added for sapomofication reaction .

Keywords : Various brand soap need to customer and Responded of the customer buying age wise .

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