India is the largest producer (1.75 million tonnes), consumer (80% of production), and exporter (15-20% of production) of chili in the world, and contributes to around 40% of world chili production. In total spices, export chili alone contributes around 42% of total export. Chilies are grown in almost all the states in India. But Uttar Pradesh is the largest producer, accounting for more than 43% (8.05 lakh tonnes) of total chili production in our country during 20192020. Major chili grower districts in Uttar Pradesh are Mirzapur, Kaushambi, Prayagraj, Pratapgarh which account for 96.07% of total state production. India is exporting to the USA, UAE, China, Malaysia, and many more. In the present study it was found that largest no of farmer based on land holding is small farmer , followed by medium farmer, semi medium farmer, marginal farmer and lastly large farmer. It was found that in age category middle age farmer was found in large number followed by young age farmer and lastly old age farmer. The Marketing Efficiency of chilli 1 quintal bag was seen to be 4.26% per 1 quintal bag of chilli through channel 1, total market margin in selling 1 quintal chilli bag to consumer through channel 1 is Rs. 630, total marketing cost incurred in selling of 1 quintal of chilli bag through channel 1 is Rs. 29 and the price spread seen in marketing of 1 quintal chilli bag through channel 1 is Rs 234. Total marketing cost incurred in marketing of 1 quintal chilli bag through channel 2 is Rs 49. Total market margin in marketing of 1 quintal chilli bag through channel 2 is Rs 882. Eventually, the Marketing Efficiency of 1 quintal chilli bag was seen to be 3.27% 1 quintal chilli bag through channel 2 and price spread seen while marketing of 1 quintal chilli bag is Rs.530 from channel 2. Eventually Total marketing cost incurred in marketing of 1 quintal chilli bag through channel 2 is Rs 49. Total market margin in marketing of 1 quintal chilli bag through channel 2 is Rs 882. Eventually, the Marketing Efficiency of 1 quintal chilli bag was seen to be 3.27% 1 quintal chilli bag through channel 2 and price spread seen while marketing of 1 quintal chilli bag is Rs.530 from channel 2.

Keywords : Socio economic profile, Price spread, Marketing efficiency, Marketing margin.