The Present studywas conducted in the year
2022-2023 with asampleof100Soyabean farmers in Block
of Pohri district of Shivpuri. The study reveals that the
market share of UPL Ltd in Shivpuri district was found
to be the maximum total of 1,03,000 viz. Herbicide,
followed by Insecticides, and Fungicides. The market
share and key existing competitors ofIRIS herbicide was
found to be Patela, Sugam, Shaked, Fusiflex, Odyssey.
While studying the customers it was found that
customers buy agrochemicals maximum on the basis of
relation with the dealers contributing followed by the
quality of product, brand image, and price of the
product and other source. The major constraints
ofmarketing of IRIS herbicide were High cost of
herbicide, lack of availability of information at farm
level, quality of herbicide, lack of awareness and lack of
field work and others.
Keywords :
Market Share, Key-existing Competitors, Brand Awareness, Customer Perception.