Authors :
Dr.Sachin K.Parappagoudar; Dr.Sana Saima; Jabili. Kamurthy; Isha Chetan Ammembal; Khushi Chitlangia; Yash Agarwal; L.Harini; Mahish Varma; Jhashith Gowda; Manas Khetriwal
Volume/Issue :
Volume 8 - 2023, Issue 3 - March
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/3Me8RNn
DOI :
https://doi.org/10.5281/zenodo.7802450
Abstract :
India's cement industry is a pivotal
contributor to the country's economy, offering
substantial employment prospects to a large section of
the populace, both directly and indirectly. As India
strives to keep pace with the increasing competition from
prominent foreign players such as Lafarge-Holcim,
Heidelberg Cement, and Vicat, the industry has immense
potential for growthand development, particularly in the
realm of infrastructure and construction. This study
delves into the various factors that influence dealers'
ability to maintain a competitive edge, examiningthe role
of psychological mindsets and perceptions regarding
companies and other industry-related factors in shaping
dealers' decision-making processes and sales strategies.
The study was conducted to understand the dealer
psychological mindset in Bangalore with reference to
Bharati cements in particular.
Keywords :
Dealers, Psychological Mindset, Cement, Sales, Decision Making.
India's cement industry is a pivotal
contributor to the country's economy, offering
substantial employment prospects to a large section of
the populace, both directly and indirectly. As India
strives to keep pace with the increasing competition from
prominent foreign players such as Lafarge-Holcim,
Heidelberg Cement, and Vicat, the industry has immense
potential for growthand development, particularly in the
realm of infrastructure and construction. This study
delves into the various factors that influence dealers'
ability to maintain a competitive edge, examiningthe role
of psychological mindsets and perceptions regarding
companies and other industry-related factors in shaping
dealers' decision-making processes and sales strategies.
The study was conducted to understand the dealer
psychological mindset in Bangalore with reference to
Bharati cements in particular.
Keywords :
Dealers, Psychological Mindset, Cement, Sales, Decision Making.
