Authors : Parumanchala Lokeshwar; Rao Krishnendu B; Vallala Shreeja; Taniya Santani

Volume/Issue : Volume 10 - 2025, Issue 1 - January

Google Scholar : https://tinyurl.com/97v6mbph

Scribd : https://tinyurl.com/2zfh7x48

DOI : https://doi.org/10.5281/zenodo.14717016

Abstract : Objective The objective of this research is to establish the connection between sustainable business practices and entrepreneurial orientation among small and medium-sized firms (SMEs). This study seeks to advance our understanding on sustainable entrepreneurship and SME management by assessing how sustainability practices affect the entrepreneurial mindsets of SMEs.  Methodology This methodology involves a mixed approach that incorporates qualitative interviews with managers and owners of SMEs and quantitative survey data. While the “qualitative interviews” will provide in-depth information concerning the ways through which sustainability practices impact on entrepreneurial mentality of SMEs; the “quantitative surveys” are meant to get data as regards how much these practices have been adopted by SMEs and their disposition towards entrepreneurship.  Findings From the conclusions of this study, it should be apparent that there is an important requirement for SMES to incorporate sustainable decision making in their long-term strategies. Therefore, a better understanding of how entrepreneurs could profit from sustainable practices might help policymakers, business professionals, and scholars develop improved policies that will promote sustained business growth.  Originality This study enhances the knowledge on sustainability entrepreneurship by investigating how sustainable practices can affect SMEs’ entrepreneurial attitude. This research helps us to understand how small and medium-sized enterprises (SMEs) can improve their competitive and resilient abilities over time in a rapidly changing business world through real data and theoretical constructs.

Keywords : Entrepreneurial Orientation, Sustainability Practices, Small and Medium-Sized Enterprises, Business Research.

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