One of the major differentiator in business today is service quality. Given to cut throat competition, the only way for business to develop sustainability is to provide quality to the customer. Automobile industry is also in the pangs of competition, survival just by virtue of product innovations is getting more and more difficult. The only way to keep customer intact is to provide them with premium service quality. This paradigm shift in business has aligned researchers to explore different facets of service quality and develop useful insights for business. This paper measures and compares the service quality of service centres of Global and National brands of automobile manufacturers using Parsumraman’s Servqual scale. The responses are sought on 22 item construct on a five point Likert scale.. Various factors of service quality of the service centres have been measured and compared. Finally the implications have been discussed. The service quality of National brand is found superior on all the factors. Tangibiltiy seems to be the biggest diffrentiator.

Keywords : Servqual, Factors, Reliability, Tangibility, Assurance, Responsiveness, Empathy, Automobile