Authors :
Soi Judith Cherono; Dr. Samson Nyang’au Paul; Dr. Tobias Mwalili
Volume/Issue :
Volume 9 - 2024, Issue 4 - April
Google Scholar :
https://tinyurl.com/49544mdu
Scribd :
https://tinyurl.com/bdhydvcj
DOI :
https://doi.org/10.38124/ijisrt/IJISRT24APR1459
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
Abstract :
The study sought to examine the role of
Technology Communication on performance of Tea
Producers companies in Kenya. The study reviewed
theoretical and empirical literature relevant to the role
of Technology Communication on performance of Tea
Producers companies in Kenya. The conceptual
framework was discussed to show the relationship
between Technology Communication (independent
variable) and firm performance (dependent variable).
Positivism philosophy guided this study. The study used
cross-sectional survey design to establish the role of
Information Technology strategic alignment on
performance of Tea Producers companies in Kenya. In
this study, the target population was identified as tea
producer companies that are members of the East Africa
Tea Trade Association (EATTA) in Kenya. This choice
was made on the premise that these entities are likely to
possess pertinent and accurate information relevant to
the research. Specifically, the population encompassed
all 29 tea producer members of EATTA. Respondents’
population comprised of six top managers from each
organization translating to 174 top managers. The
sample size was 121 top managers. They were targeted
because top managers of organizations mostly handle
strategic management issues. Purposive sampling
technique was used to select respondents. The study
mainly relied on primary data. The study used a
questionnaire with diverse set of questions for the
respondent to answer. A pilot study was carried out in
order to ascertain the validity and reliability of the
questionnaire. Descriptive statistics in the form of means
and standard deviations were computed on the
Technology Communication and performance
measurement scales to provide an initial outline of the
distribution of the participants' responses. The study
concluded that Technology Communication has a
positive and statistically significant influence on
performance of Tea Producers companies in Kenya.
Based on the findings,this study recommends that the
management of Tea Producer companies should ensure
effectiveness in adopting information technology and
using it in governance of their organization. In
addition,the management of Tea Producer companies
should ensure their employees are well equipped with
information technology skills to improve their
productivity.
Keywords :
Technology Communication, Performance of Tea Producers Companies.
The study sought to examine the role of
Technology Communication on performance of Tea
Producers companies in Kenya. The study reviewed
theoretical and empirical literature relevant to the role
of Technology Communication on performance of Tea
Producers companies in Kenya. The conceptual
framework was discussed to show the relationship
between Technology Communication (independent
variable) and firm performance (dependent variable).
Positivism philosophy guided this study. The study used
cross-sectional survey design to establish the role of
Information Technology strategic alignment on
performance of Tea Producers companies in Kenya. In
this study, the target population was identified as tea
producer companies that are members of the East Africa
Tea Trade Association (EATTA) in Kenya. This choice
was made on the premise that these entities are likely to
possess pertinent and accurate information relevant to
the research. Specifically, the population encompassed
all 29 tea producer members of EATTA. Respondents’
population comprised of six top managers from each
organization translating to 174 top managers. The
sample size was 121 top managers. They were targeted
because top managers of organizations mostly handle
strategic management issues. Purposive sampling
technique was used to select respondents. The study
mainly relied on primary data. The study used a
questionnaire with diverse set of questions for the
respondent to answer. A pilot study was carried out in
order to ascertain the validity and reliability of the
questionnaire. Descriptive statistics in the form of means
and standard deviations were computed on the
Technology Communication and performance
measurement scales to provide an initial outline of the
distribution of the participants' responses. The study
concluded that Technology Communication has a
positive and statistically significant influence on
performance of Tea Producers companies in Kenya.
Based on the findings,this study recommends that the
management of Tea Producer companies should ensure
effectiveness in adopting information technology and
using it in governance of their organization. In
addition,the management of Tea Producer companies
should ensure their employees are well equipped with
information technology skills to improve their
productivity.
Keywords :
Technology Communication, Performance of Tea Producers Companies.
