One of the most important marketing software today is mobile marketing. In this article, we examine the differences between two approaches to mobile development: (i) native (custom development for each platform) and (ii) cross-platform (when standard code is shared across platforms). Experienced teams, students, and all new to mobile development will have a hard time choosing between methods and techniques. Our aim was to compare these methods from a studentto-professional perspective in 166 participants from 3 different studies and explore factors that might influence their selection. We focus not only on dimensions, but also on quality needs and ideas (e.g. project needs, final product line and support platform) that may influence this decision. The results can help students and inexperienced groups see clearly the best way to develop mobile in a given context and guide them in making choices. Through our research, we have found that even if the amount indicates a combination, it may not be the best decision due to other advantages and ideas. We identified two non-technological factors that could influence the selection of the best method: previous team experience with the technology chosen; and technology development and integration. With this in mind, we recommend creating a map of the project's needs and the advantages/disadvantages of each.