The Advantage of Animated Advertisements in Today's Era


Authors : Junaid Hushain; Dr. Meeta Nihalani; Dimple Sharma; Dr. Kamal Kant

Volume/Issue : Volume 8 - 2023, Issue 1 - January

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3kIpZiF

DOI : https://doi.org/10.5281/zenodo.7567268

There is no doubt that animation is quickly emerging as one of the most significant trends and approaches in advertising in the modern era. Animated commercials offer a video that is entertaining in addition to being promotional, so there is no need to wonder why that is the case. The Consumer will be unable to tear their eyes away from the sights and motion. Considering the significance of the purpose of this research is to provide a comparison and analysis of the most recent animated commercials. The study examines the differences and similarities between animated and traditional forms of advertising.

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Paper Submission Last Date
29 - February - 2024

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