The Application of Organisational Culture in Influencing between National Culture and Competitive Advantage


Authors : Gatot Kustyadji; Windijarto

Volume/Issue : Volume 8 - 2023, Issue 12 - December

Google Scholar : http://tinyurl.com/56txf3xr

Scribd : http://tinyurl.com/7vbkmyed

DOI : https://doi.org/10.5281/zenodo.10432709

Abstract : This study aims to explore the crucial role of organisational culture in mediating the relationship between national culture and an organisation's competitive advantage. A strong national culture can provide identity and fundamental values, but can pose challenges when faced with a dynamic global business environment. In this context, organisational culture emerges as a significant mediator to link and adapt national culture to the demands of competitive advantage. The research method used is a combination of literature study and empirical research. An in-depth literature analysis was conducted to understand the concepts of national culture, organisational culture, and competitive advantage. Furthermore, empirical research involved surveys and interviews with a number of organisations in various sectors to collect data on the implementation of organisational culture and its impact on competitive advantage. The results show that organisational culture has a crucial role as a mediator between national culture and competitive advantage. Organisations that are able to integrate national cultural values with their organisational culture are able to create a unique and adaptive work environment. This provides a strong foundation for the development of competitive advantage through innovation, collaboration and adaptation to market changes. The findings have strategic implications for organisational leaders and decision-makers in designing cultural policies. They need to understand that organisational culture is not a separate entity, but a bridge that connects national culture with organisational sustainability and success in global competition. Therefore, investing in the development of an organisational culture that is in line with national values can be a strategic asset that differentiates organisations in an increasingly complex and changing global marketplace.

Keywords : Organisational Culture, National Culture, Competitive Advantage.

This study aims to explore the crucial role of organisational culture in mediating the relationship between national culture and an organisation's competitive advantage. A strong national culture can provide identity and fundamental values, but can pose challenges when faced with a dynamic global business environment. In this context, organisational culture emerges as a significant mediator to link and adapt national culture to the demands of competitive advantage. The research method used is a combination of literature study and empirical research. An in-depth literature analysis was conducted to understand the concepts of national culture, organisational culture, and competitive advantage. Furthermore, empirical research involved surveys and interviews with a number of organisations in various sectors to collect data on the implementation of organisational culture and its impact on competitive advantage. The results show that organisational culture has a crucial role as a mediator between national culture and competitive advantage. Organisations that are able to integrate national cultural values with their organisational culture are able to create a unique and adaptive work environment. This provides a strong foundation for the development of competitive advantage through innovation, collaboration and adaptation to market changes. The findings have strategic implications for organisational leaders and decision-makers in designing cultural policies. They need to understand that organisational culture is not a separate entity, but a bridge that connects national culture with organisational sustainability and success in global competition. Therefore, investing in the development of an organisational culture that is in line with national values can be a strategic asset that differentiates organisations in an increasingly complex and changing global marketplace.

Keywords : Organisational Culture, National Culture, Competitive Advantage.

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