The Appraisal of Mobile Banking Services Adoption in the Kingdom of Bahrain

Authors : Dr. Ma. Cecilia P. Lagaras, CPA, Maryam MahdiAlsammak.

Volume/Issue : Volume 4 - 2019, Issue 1 - January

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This study aimed to determine whether the customers are aware of the online mobile banking features; their intention to use the mobile banking system offered by the bank and their level of satisfaction of using the said apps. The sampling method used was non-probabilistic sampling. Data were from 100 respondents who were bank customers, having smart devices and access to the apps. The study found out that bank customers are moderately aware that mobile banking service features such as and they are highly satisfied using them. Banks allow their customers using a mobile device and mobile banking application to conduct financial transactions. The mobile apps provide convenience, accessibility at anywhere and anytime, guaranteed safe wide range of product and services. The factors studied in this research were perceived usefulness, the perceived ease of use of technology and technology task fit and all of them have significant impact on the behavior intention to use the online mobile banking. The study suggested that banks provide customer awareness on the usage of the system and continuously update the security features of the apps. Security enhances the trust of the customers in adopting the mobile banking system.

Keywords : Mobile banking, Financial Technology, Behavioral Intention, Perceived Usefulness, Perceived Ease of Use and Technology Task Fit.


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30 - June - 2023

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