Authors : Mila Sonkin

Volume/Issue : Volume 9 - 2024, Issue 6 - June

Google Scholar : https://tinyurl.com/5n8r6zjs

Scribd : https://tinyurl.com/yhrd9c8u

DOI : https://doi.org/10.38124/ijisrt/IJISRT24JUN1294

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : Neuroscience and marketing may seem like two separate fields, however, there is an interesting intersection between the two; the connection is called neuromarketing. Neuromarketing has emerged as a fascinating discipline that combines neuroscience principles with marketing strategies to fully understand consumer behavior. This paper explores the connection between neuroscience and marketing; it emphasizes how insights from neuroscience can drastically improve marketing strategies and consumer engagement. By collecting research findings and conclusions from many different sources, this paper thoroughly explains the ways through which neuroscience influences the field of marketing. Overall, this paper emphasizes the immense benefits for businesses who understand the neuroscience behind consumer decisions as they are able to optimize their marketing campaigns. In essence, neuromarketing is an extraordinary field that combines neuroscience with marketing to study consumers' behavior and decisions. This article will talk about how neuroscience can help improve marketing strategies in addition to consumer involvement. Not only does this paper reveal the interesting connection between marketing and neuroscience, but it also explains how marketers can use neuroscientific methods to better their campaigns.

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