Authors :
Ruhembe Nioshima Samweli
Volume/Issue :
Volume 7 - 2022, Issue 4 - April
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3cltQ0J
DOI :
https://doi.org/10.5281/zenodo.6864571
Abstract :
The Dessertation Submitted For Approval In The Partial
Fulfillment Of Requirements For The Award Of Master Of
Business Administration (Mba-T&L) Department Of
Accounting And Finance Of The Open University Of
Tanzania 2021
Abstract:- The study sought to examine the contribution of
e-market in increment of grape sales in Tanzania. Was
specifically sought to determine the effect of e-mail, mobile
phones-advertisement and ICT on sales for grape farmer in
Dodoma. Number respondents (70) who are farmer used
selected based on simple random sampling. Data gathered
by filled questionnaires were coded, tabulated and analyzed
using STATA version 12 by descriptive statistics based on
frequencies and percentage used to present cross tabulate.
The study results indicated that few number of grape
farmers use e-marketing This is attributed to the fact that
many farmers do not possess the ICT skills as well as ICT
tools to be used in e-marketing. It was concluded that the
farmers need to be facilitated with these required tools. And
farmers have to be taught about electronic market variable
that affects the sales of grape Recommend is training about
marketing and the way of accessing the marketing
information by using of e marketing tools. The obstacle of
the study is the farmer are not knowing what were ask and
the study based on Dodoma villages further researcher will
based on other product how affected by Electronic market
in Tanzania.
Keywords :
Marketing , Electronic -Marketing, Grape, Farmers And Dodoma.
The Dessertation Submitted For Approval In The Partial
Fulfillment Of Requirements For The Award Of Master Of
Business Administration (Mba-T&L) Department Of
Accounting And Finance Of The Open University Of
Tanzania 2021
Abstract:- The study sought to examine the contribution of
e-market in increment of grape sales in Tanzania. Was
specifically sought to determine the effect of e-mail, mobile
phones-advertisement and ICT on sales for grape farmer in
Dodoma. Number respondents (70) who are farmer used
selected based on simple random sampling. Data gathered
by filled questionnaires were coded, tabulated and analyzed
using STATA version 12 by descriptive statistics based on
frequencies and percentage used to present cross tabulate.
The study results indicated that few number of grape
farmers use e-marketing This is attributed to the fact that
many farmers do not possess the ICT skills as well as ICT
tools to be used in e-marketing. It was concluded that the
farmers need to be facilitated with these required tools. And
farmers have to be taught about electronic market variable
that affects the sales of grape Recommend is training about
marketing and the way of accessing the marketing
information by using of e marketing tools. The obstacle of
the study is the farmer are not knowing what were ask and
the study based on Dodoma villages further researcher will
based on other product how affected by Electronic market
in Tanzania.
Keywords :
Marketing , Electronic -Marketing, Grape, Farmers And Dodoma.
