Authors :
Lamatinulu; Irma Nur Afiah; Fauziah Eka Putri Rustam; Muhammad Nusran
Volume/Issue :
Volume 6 - 2021, Issue 10 - October
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/3EyV399
Abstract :
Packaging is an important factor for food
products because of its function and usefulness in
improving product quality and selling power of the
product. The problem in this study is that there are
consumer complaints about the packaging used is very
simple which causes the texture of the product to change,
the shelf life is short, the packaging is damaged and easily
torn, less able to protect the product. The research
objective is the development of cookie packaging design
using the Kansei Engineering method combined with the
Quality Function Deployment (QFD) method. The
application of Kansei Engineering is by translating images
or consumer feelings into real design components. The
findings of this study are packaging designs based on the
attributes desired by consumers in the form of red, round,
labeled packaging containing complete information, jar
packaging made of safe materials to protect the product
Keywords :
Packaging, Kansei Engineering, QFD, Dry Cake
Packaging is an important factor for food
products because of its function and usefulness in
improving product quality and selling power of the
product. The problem in this study is that there are
consumer complaints about the packaging used is very
simple which causes the texture of the product to change,
the shelf life is short, the packaging is damaged and easily
torn, less able to protect the product. The research
objective is the development of cookie packaging design
using the Kansei Engineering method combined with the
Quality Function Deployment (QFD) method. The
application of Kansei Engineering is by translating images
or consumer feelings into real design components. The
findings of this study are packaging designs based on the
attributes desired by consumers in the form of red, round,
labeled packaging containing complete information, jar
packaging made of safe materials to protect the product
Keywords :
Packaging, Kansei Engineering, QFD, Dry Cake