The Development of Design Dry Cake Packaging at the SME-Scale Industry Using Kansei Engineering


Authors : Lamatinulu; Irma Nur Afiah; Fauziah Eka Putri Rustam; Muhammad Nusran

Volume/Issue : Volume 6 - 2021, Issue 10 - October

Google Scholar : http://bitly.ws/gu88

Scribd : https://bit.ly/3EyV399

Packaging is an important factor for food products because of its function and usefulness in improving product quality and selling power of the product. The problem in this study is that there are consumer complaints about the packaging used is very simple which causes the texture of the product to change, the shelf life is short, the packaging is damaged and easily torn, less able to protect the product. The research objective is the development of cookie packaging design using the Kansei Engineering method combined with the Quality Function Deployment (QFD) method. The application of Kansei Engineering is by translating images or consumer feelings into real design components. The findings of this study are packaging designs based on the attributes desired by consumers in the form of red, round, labeled packaging containing complete information, jar packaging made of safe materials to protect the product

Keywords : Packaging, Kansei Engineering, QFD, Dry Cake

CALL FOR PAPERS


Paper Submission Last Date
31 - May - 2022

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe