Authors : Shraddha Rana; Sarvesh Kumar Yadav

Volume/Issue : Volume 11 - 2026, Issue 2 - February

Google Scholar : https://tinyurl.com/y57er6u2

Scribd : https://tinyurl.com/jhrtcjeu

DOI : https://doi.org/10.38124/ijisrt/26feb1115

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : The rise of the digital economy has transformed traditional business models in today's quickly changing digital world and created a plethora of new options for startups and entrepreneurs. This research paper explores how technological breakthroughs, digital platforms, and connectivity have transformed entrepreneurial ecosystems globally, with a focus on the dramatic influence of the digital economy on business startups. This research explores several aspects of the digital economy's influence on startups, such as technology disruptions, digital marketing techniques, finance availability, and the development of new business models, by combining theoretical frameworks with empirical data. This article aims to clarify the possibilities and problems that entrepreneurs have in navigating the digital economy through a thorough review of case studies and industry trends. The ultimate goal of this research is to offer insightful information to stakeholders, legislators, and business owners who want to harness the revolutionary potential of the digital economy to promote economic development and innovation.

Keywords : Digitalisation, Digital Economy, Business Startups, Digital India, Information Technology.

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