Authors : Subakesi Kheti; Sangeeta Singh; Kalyani Parida

Volume/Issue : Volume 11 - 2026, Issue 9 - September

Google Scholar : https://tinyurl.com/3awjyje5

DOI : https://doi.org/10.38124/ijisrt/26sep1064

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : Aim: The present study “The Effect of Advertisements on Food Habits of Adolescent Girls: A study in Jharsuguda District Odisha,”was undertaken to examine the influence of food advertisements on the food choices,eating patterns,purchasing behaviour, and nutritional practices of adolescent girls.The study adopted an exploratory cum descriptive research design and it was conducted among 120 adolescent girls selected through purposive sampling from Bandhabahal High school and women’s college, jharsuguda.primary data were collected using a structured questionnaire covering socio-demographic characterstics,factors influencing food habits,beneficial and harmful effects of advertisements and food habits in relation to BMI.

Keywords : Adolescenct Girls, Food Habits, Advertisement Exposure, Junk Food Consumption, Dietary Behaviours.

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