Authors : Dr Untara; Titi Ayem Lestari; Wendri Sukmarani; Rofiah

Volume/Issue : Volume 10 - 2025, Issue 1 - January

Google Scholar : https://tinyurl.com/ypn8xp2j

Scribd : https://tinyurl.com/4c38hayv

DOI : https://doi.org/10.5281/zenodo.14716963

Abstract : Herbal shop Indonesia is a pioneer using gambier extraction into catechins in the form of herbs to prevent as early as possible the symptoms of impaired immunity such as colds, coughs, and others, the main goal of the company is how the products made can be recognized community and can make purchases again. This study aims to determine The Effect of Perceived Value and E-Service Quality on Repurchase Intention Moderated on Brand Trust in the Herbal shop Indonesia. The data collection method in this research was a questionnaire filled out by respondents, the Sampling of 100 respondents in this study using the Accidental Sampling method. The independent variables in this study consisted of ffect of Perceived Value and E-Service Quality , while the dependent variable was Repurchase Intention Moderated on Brand Trust. The analysis used in this study includes the Likert scale method, validity test, reliability test and SEM analysis test.

Keywords : Perceived Value; E-Service Quality ; Repurchase Intention; Brand Trust.

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