The Effect of Digital Marketing Activities, Lifestyle, and Service Quality on Insurance Customer Loyalty through Qoala Digital Application through Trust as an Intervening Variable in Jakarta

Authors : Clara Aditya Savitri; Dr. Aldina Shiratina, M.Si

Volume/Issue : Volume 8 - 2023, Issue 8 - August

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Study This aim For analyze influence activity digital marketing , style life , and quality service to loyalty customers insurance through Qoala digital app , with trust as variable intervention in Jakarta. Study This done remember the more importance role digital marketing, style life, and quality service in bind and retain customers in this digital era. The research method used is survey with collect data through distributed questionnaires _ to customers insurance use _ application Qoala in Jakarta. Research sample chosen based on purposive sampling technique, and the total number of respondents obtained is 150 people. Data analysis was performed with use Partial Least Square (PLS) approach to test connection between the variables studied.

Keywords : Digital Marketing, Lifestyle, Service Quality, Customer Loyalty and Trust.


Paper Submission Last Date
31 - December - 2023

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In 1-2 Days

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