Authors :
Clara Aditya Savitri; Dr. Aldina Shiratina, M.Si
Volume/Issue :
Volume 8 - 2023, Issue 8 - August
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/yfuauzzy
DOI :
https://doi.org/10.5281/zenodo.8272966
Abstract :
Study This aim For analyze influence activity
digital marketing , style life , and quality service to
loyalty customers insurance through Qoala digital app ,
with trust as variable intervention in Jakarta. Study This
done remember the more importance role digital
marketing, style life, and quality service in bind and
retain customers in this digital era. The research method
used is survey with collect data through distributed
questionnaires _ to customers insurance use _
application Qoala in Jakarta. Research sample chosen
based on purposive sampling technique, and the total
number of respondents obtained is 150 people. Data
analysis was performed with use Partial Least Square
(PLS) approach to test connection between the variables
studied.
Keywords :
Digital Marketing, Lifestyle, Service Quality, Customer Loyalty and Trust.
Study This aim For analyze influence activity
digital marketing , style life , and quality service to
loyalty customers insurance through Qoala digital app ,
with trust as variable intervention in Jakarta. Study This
done remember the more importance role digital
marketing, style life, and quality service in bind and
retain customers in this digital era. The research method
used is survey with collect data through distributed
questionnaires _ to customers insurance use _
application Qoala in Jakarta. Research sample chosen
based on purposive sampling technique, and the total
number of respondents obtained is 150 people. Data
analysis was performed with use Partial Least Square
(PLS) approach to test connection between the variables
studied.
Keywords :
Digital Marketing, Lifestyle, Service Quality, Customer Loyalty and Trust.
