The Effect of Electronic Coupon Value to Perceived Usefulness and Perceived Ease-of-Use and its Implication to Behavioral Intention to Use Server-Based Electronic Money

Authors : Linda Fitria Adi Winata

Volume/Issue : Volume 5 - 2020, Issue 1 - January

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 Objective: This study aims to know, analyze, and examine the effect of electronic coupun value to perceived ease-of- use and perceived usefulness and its implication to behavioral intention to use server-based electronic money.  Study Design/Methodology/Approach: Study object is user of or someone who ever used server-based electronic money, using causal analysis method. The population of the study is public community or people who live in Jabodetabek area (Jakarta, Bogor, Depok, Tangerang and Bekasi with 170 respondents as sample using purposive sampling method. Descriptive method with quantitative approach applied to this study, data analysis used SEM and data processing used SmartPLS 3.0.  Findings: This study reveals that perceived usefulness mediates correlation between electronic coupon value and intention to use technology, while perceived ease-of- use did not significantly mediate correlation between electronic coupon value and intention to use server- based electronic money payment technology.  Study Limitation/Implication: Perceived Ease-of-Use gave the R-Square at 0.262 which could be interpreted that Perceived Ease-of-Use construct variable as explained by Electronic Coupon Value only at 26.3% while 73.7% was explained by other variables excluded from the study, therefore, it is highly recommended to investigate other factors that might influence perceived ease-of-use such as perceived enjoyment, trust, security or subjective norm.

Keywords : Technology Acceptance Model, Electronic Coupon Value, Perceived Usefulness, Perceived Ease-of- Use, Intention to Use, Server-Based Electronic Money.


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