This study aims to know, analyze, and examine the
effect of electronic coupun value to perceived ease-of-
use and perceived usefulness and its implication to
behavioral intention to use server-based electronic
Study object is user of or someone who ever used
server-based electronic money, using causal analysis
method. The population of the study is public
community or people who live in Jabodetabek area
(Jakarta, Bogor, Depok, Tangerang and Bekasi with
170 respondents as sample using purposive sampling
method. Descriptive method with quantitative approach
applied to this study, data analysis used SEM and data
processing used SmartPLS 3.0.
This study reveals that perceived usefulness
mediates correlation between electronic coupon value
and intention to use technology, while perceived ease-of-
use did not significantly mediate correlation between
electronic coupon value and intention to use server-
based electronic money payment technology.
Perceived Ease-of-Use gave the R-Square at 0.262
which could be interpreted that Perceived Ease-of-Use
construct variable as explained by Electronic Coupon
Value only at 26.3% while 73.7% was explained by
other variables excluded from the study, therefore, it is
highly recommended to investigate other factors that
might influence perceived ease-of-use such as perceived
enjoyment, trust, security or subjective norm.
Keywords : Technology Acceptance Model, Electronic Coupon Value, Perceived Usefulness, Perceived Ease-of- Use, Intention to Use, Server-Based Electronic Money.