This study aims to examine and analyze the
effect of the product, price, location, promotion as the
independent variable and buying decision as to the
dependent variable, and buying interest as the intervening
variable. It is hoped that the results of this study can show
that the product, price, location, and promotion carried
out by both traders and managers (PD Pasar Mampang)
affect buying interest and buying decisions in traditional
markets at PD Pasar Mampang. The research suggestion
is the management of the PD Pasar Mampang traditional
market to revitalize the PD Pasar Mampang Traditional
Market building which has been established for more
than 20 years. By building an integrated Settlement with
Mampang Market, so that consumers are interested in
shopping at PD Mampang Prapatan.
Keywords : Marketing Mix, Buying Interest, Buying Decision, Traditional Market, PD Pasar Jaya.