Authors :
Purnama Anjasmara; Dr. Ir. Endang Sugiharti; Ir. Rasman Ginting M.Str
Volume/Issue :
Volume 6 - 2021, Issue 10 - October
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/3FOne4x
Abstract :
Tourism activities today have become a basic
human need in life that led to the growth of the tourism
transportation service industry. But in the implementation
shows the high number of accidents involving buses,
especially tourism transport buses shows that there is still
a lack of awareness from tourism transportation actors in
terms of The Application of Minimum Service Standards
and Safety Management System. The Perception of Public
Transport Users Basically Requires the level of service that
is in accordance with their expectations, especially the
guarantee of their safety. The aims of this study is to review
and analyze the factors of Implementing Minimum Service
Standards and Safety Management Systems towards
Accident Rate and its implications on consumer
perception. The research method used is the path analysis
method. The results showed that the Implementation of
Minimum Service Standards and Safety Management
System partially affect the Accident Rate. The
implementation of Minimum Service Standards, Safety
Management System and Accident Rate partially
positively and significantly affecting Customer’s
Perception. Variable Accident Rate is able to mediate
Minimum Service Standards, Safety Management System
to Consumer’s Perception
Keywords :
Minimum Service Standards, Safety Management System, Accident Rate and Customer’s Perception
Tourism activities today have become a basic
human need in life that led to the growth of the tourism
transportation service industry. But in the implementation
shows the high number of accidents involving buses,
especially tourism transport buses shows that there is still
a lack of awareness from tourism transportation actors in
terms of The Application of Minimum Service Standards
and Safety Management System. The Perception of Public
Transport Users Basically Requires the level of service that
is in accordance with their expectations, especially the
guarantee of their safety. The aims of this study is to review
and analyze the factors of Implementing Minimum Service
Standards and Safety Management Systems towards
Accident Rate and its implications on consumer
perception. The research method used is the path analysis
method. The results showed that the Implementation of
Minimum Service Standards and Safety Management
System partially affect the Accident Rate. The
implementation of Minimum Service Standards, Safety
Management System and Accident Rate partially
positively and significantly affecting Customer’s
Perception. Variable Accident Rate is able to mediate
Minimum Service Standards, Safety Management System
to Consumer’s Perception
Keywords :
Minimum Service Standards, Safety Management System, Accident Rate and Customer’s Perception