This study aims to determine the effect of price and location on purchasing decisions at the Green Pets Shop Banjarmasin. Sources of data in this study are primary and secondary. Data collection techniques are by distributing questionnaires, observations, interviews, documentary studies, and literature studies. In this study, the population is consumers who come to the Green Pets Shop and make purchases or visits from January to December 2020 with an average number of 84 consumers obtained from weekly calculations. Analysis of the data used is multiple linear regression.Based on the results of the study, it can be concluded as follows: 1) Price has a

Keywords : price, location, purchase decision.