The Effect of Product Life Cycle in Managing Aging Asset: A Case Study in Royal Malaysian Navy


Authors : M. Halizahari, Melan Mustakim, Jamaludin Roslan

Volume/Issue : Volume 2 - 2017, Issue 8 - August

Google Scholar : https://goo.gl/TxtZT8

Scribd : https://goo.gl/5huZA7

Thomson Reuters ResearcherID : https://goo.gl/3bkzwv

This research represents a case study on the challenges faced by Royal Malaysia Navy (RMN) in managing their aging assets. After observations has been made, it can be presumed that the RMN assets were used beyond their economical life. The study will reveal the dilemma faced by the RMN by which the Product Life Cycle strategies employed by the marketers has left a big implication in the maintaining and managing their aging assets. The stages involved in Product Life Cycle were elaborated to allow research to be done in this matter. This paper is based on literature review and RMN’s experiences in managing their aging assets. At the end of this study, the author has successfully identified the strategies in managing aging assets even though PLC has made the spares and component that required maintenance to be the asset that are no longer in the market. This paper also discloses that by applying these initiatives, RMN are now able to utilize their assets perdurably without compromising the asset’s performance. These initiatives can be applied as the guidelines for military and other sectors especially in the industries of logistics and transports in the future.

Keywords : Product Life Cycle, Aging, Life Extension, Obsolescence, Replacement.

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