The Effect of Product Related Atributes, Store Related Attributes and Discount Perception on Customer Statisfaction and Retail Patronage at Store 3 Second in Jember City

Authors : Dyna Septia, Dien Mardiyah

Volume/Issue : Volume 4 - 2019, Issue 7 - July

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This aims of study were to know the effect of product related attributes on consumer satisfaction; The effect of store related attributes on consumer satisfaction, The effect of discount perceptions on consumer satisfaction and the effect of consumer satisfaction on repatronage intention. This type of research were explanatory research. The population were consumers of 3 second products in stores in Jember. The research sample was selected by accidental sampling. Methods of analysis used SEM. The results showed that product related attributes had a significant effect on consumer satisfaction. Store related attributes had a significant effect on consumer satisfaction. Discount perceptions had a significant effect on consumer satisfaction and consumer satisfaction with a significant effect on repatronage intention.

Keywords : Discount perceptions, Consumer Satisfaction, Product Related Atributes, Repatronage intention dan Store related attributes.


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