Authors :
Friendly Arya Johansen; Achmad Fachrodji
Volume/Issue :
Volume 7 - 2022, Issue 1 - January
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/35zgfzr
DOI :
https://doi.org/10.5281/zenodo.5939123
Abstract :
This study aims to determine the Effect of
Service Quality, Price Perception, and School Image on
WOM Intention Mediated by Satisfaction Variables in
YADIKA 4 Vocational School, Tangerang. The research
design uses a quantitative approach and the type of
research is causal research. The research method uses a
survey. The research population of class X, XI, and XII
students from SMK Yadika 4 Tangerang was 575
students. The sampling technique was proportional
stratified random sampling with a total sample of 236
people. Collecting data in the form of a questionnaire.
The research data were analyzed using the SEM method
with data processing through the SmartPLS 3.0
application. The results showed that service quality,
price, school image partially had a positive and
significant effect on student satisfaction, and student
satisfaction partially had a significant effect on WOM
Intentions. School image is the variable that has the
strongest influence on student satisfaction.
Keywords :
School Images, Satisfaction, Service, Price Perception, WOM Intention.
This study aims to determine the Effect of
Service Quality, Price Perception, and School Image on
WOM Intention Mediated by Satisfaction Variables in
YADIKA 4 Vocational School, Tangerang. The research
design uses a quantitative approach and the type of
research is causal research. The research method uses a
survey. The research population of class X, XI, and XII
students from SMK Yadika 4 Tangerang was 575
students. The sampling technique was proportional
stratified random sampling with a total sample of 236
people. Collecting data in the form of a questionnaire.
The research data were analyzed using the SEM method
with data processing through the SmartPLS 3.0
application. The results showed that service quality,
price, school image partially had a positive and
significant effect on student satisfaction, and student
satisfaction partially had a significant effect on WOM
Intentions. School image is the variable that has the
strongest influence on student satisfaction.
Keywords :
School Images, Satisfaction, Service, Price Perception, WOM Intention.
