The Effect of Service Quality, Price, Promotion, Brand Image and Trust in Customer Satisfaction of Soekarno Hatta Airport Railway

Authors : Roy Darwis Siagian; Dr. Ngadino Surip MS

Volume/Issue : Volume 7 - 2022, Issue 1 - January

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This research aims to analyze the influence of service quality, price, promotion, brand image and trust in consumer satisfaction. The phenomenon that occurs today is the development of high transportation the importance of maintaining consumer satisfaction, which occurs is the development of the number of visitors in soekarnohatta city that continues to rise along with other transportation which is various kinds of therefore the importance of the soekarnahatta airport fire kerati maintains consumer satisfaction because consumer satisfaction can cause some impact and can also be used as a reference related to the amount of income, And the profit that will be received by the company if the company is unable to maintain consumer satisfaction does not rule out the possibility that the income obtained also decreases. The object of this study is the consumer of the airport train soekarnahatta, and the number of sempel specified is 220 respondents using the calculation method based on the heir formula multiplied by 5. Purposive sampling sampling method, data collection method using kusioner, and data analysis using Partial Least Square (PLS). The results of the study found that the quality of service affects customer satisfaction, price affects customer satisfaction, promotion affects brand image, and trust in consumer satisfaction.

Keywords : Quality of service, Price, Promotion, Brand image, Trust, and Customer satisfaction.


Paper Submission Last Date
30 - April - 2024

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