There is relatively lesser research considering the topic of news-feed as compared to the numerous ones done related to social media in general. The aim is to fill this gap. The importance of this research lies in comprehending the complex relationship between social media news feed usage and individual productivity. This idea is relevant and interesting to readers concerned about the impact of social media on daily life and productivity. The study's findings provide insights into this topic and contribute to the existing literature, which can inform future research and practical interventions. This study investigates how people's life and productivity is affected by social media news feed, which is similar to an unending scrolling cycle. Along with some of the positives, such as how it has been extremely helpful to small businesses, how people can improve or get above the negative effects has also been briefly discussed. It's social media noise, genuine noise in the brain that interferes with the ability to relax. Search terms including news feed eradicators, doom-scrolling, scrolling loops, and dopamine have all been looked into. To investigate these effects, a survey of a number of participants (30), individuals who use social media regularly, asked about their news consumption habits and their perceptions of the world around them was conducted. An online questionnaire tool for data collection was used. The findings demonstrate that social media newsfeeds can have beneficial as well as adverse consequences on individuals' attitudes and behaviors. On the one hand, social media newsfeeds can expose individuals to a wider range of viewpoints and increase their awareness about various issues. On the other hand, they can also contribute to the spread of misinformation and polarization, as well as a decrease in critical thinking and civic engagement. The study's findings emphasize the significance of comprehending the intricate link between social media news feeds and individual productivity. Since there has been relatively lesser or no research about particularly news feeds as mentioned above, this work adds to the related body of knowledge on the topic further. It addresses existing gaps in the literature but also doesn't mind the need for further research to build on these findings and expand our knowledge in this area. The findings of this study have practical implications for individuals, who can use the insights to make informed decisions about their screen usage and optimize their productivity. There are theoretical applications for the study of the same two and their correlation. Future research might look at the possible productivity advantages of social media use as well as new strategies for creating social media platforms that encourage successful results for people.

Keywords : News Feed, Productivity, Doom-Scrolling, Dopamine, Escapism, Algorithm, Lockdown.