There is relatively lesser research considering
the topic of news-feed as compared to the numerous ones
done related to social media in general. The aim is to fill
this gap. The importance of this research lies in
comprehending the complex relationship between social
media news feed usage and individual productivity. This
idea is relevant and interesting to readers concerned
about the impact of social media on daily life and
productivity. The study's findings provide insights into
this topic and contribute to the existing literature, which
can inform future research and practical interventions.
This study investigates how people's life and
productivity is affected by social media news feed, which
is similar to an unending scrolling cycle. Along with
some of the positives, such as how it has been extremely
helpful to small businesses, how people can improve or
get above the negative effects has also been briefly
discussed. It's social media noise, genuine noise in the
brain that interferes with the ability to relax. Search
terms including news feed eradicators, doom-scrolling,
scrolling loops, and dopamine have all been looked into.
To investigate these effects, a survey of a number of
participants (30), individuals who use social media
regularly, asked about their news consumption habits
and their perceptions of the world around them was
conducted. An online questionnaire tool for data
collection was used.
The findings demonstrate that social media
newsfeeds can have beneficial as well as adverse
consequences on individuals' attitudes and behaviors.
On the one hand, social media newsfeeds can expose
individuals to a wider range of viewpoints and increase
their awareness about various issues. On the other hand,
they can also contribute to the spread of misinformation
and polarization, as well as a decrease in critical
thinking and civic engagement. The study's findings
emphasize the significance of comprehending the
intricate link between social media news feeds and
Since there has been relatively lesser or no research
about particularly news feeds as mentioned above, this
work adds to the related body of knowledge on the topic
further. It addresses existing gaps in the literature but
also doesn't mind the need for further research to build
on these findings and expand our knowledge in this area.
The findings of this study have practical
implications for individuals, who can use the insights to
make informed decisions about their screen usage and
optimize their productivity. There are theoretical
applications for the study of the same two and their
correlation. Future research might look at the possible
productivity advantages of social media use as well as
new strategies for creating social media platforms that
encourage successful results for people.
Keywords : News Feed, Productivity, Doom-Scrolling, Dopamine, Escapism, Algorithm, Lockdown.