The Effect of Store Atmosphere on Revisit Intention that is in Mediation by Customer Satisfaction (Survey on Padang Bioderm Clinic Consumer)

Authors : Dicky Novendra H., Verinita., Ira Masykura.

Volume/Issue : Volume 4 - 2019, Issue 4 - April

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This study aims to: 1). How to Store Atmosphere affect customer satisfaction of consumers of Bioderm clinc Padang, 2). How to influence customer satisfaction to consumers Bioderm Clinic Revisit Intention Padang and 3) How does Store Atmosphere on Revisit Intention mediated by customer satisfaction to consumers clinc Bioderm Padang. The research object is clinc Padang Bioderm consumer customers. Data were obtained by a questionnaire survey. This analysis is tested using SmartPLS. From research conducted by known hypothesis test showed that the Store Atmosphere positive and significant impact on customer satisfaction. Customer satisfaction has a positive and significant impact on Revisit Intention. concluded that there is a partial mediating effect of customer satisfaction between the atmosphere on the intention to re-visit store.

Keywords : Store Atmosphere, Customer Satisfaction and Revisit Intention.


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30 - November - 2021

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