The Effect of Students’ Motivation and Social Media on Students’ University Choices: A Case Study of New Students Intake 2022 at DIT

Authors : Helio Brites da Silva; Agustinus Nahak Seran; Margaretta Evy M.D. da Silva

Volume/Issue : Volume 8 - 2023, Issue 10 - October

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The topic is the effect of students’ motivation and social media on students’ university choices; a study case of new students intake 2022 at DIT. The aim of this study is to investigate the effect of students’ motivation and social media on students’ choices. This research was conducted in Dili, Timor-Leste. This research used descriptive quantitative and inferential analysis of PLS 3.0, and the instrument was a survey to DIT new students’ intake of 2022. The result indicated that there are positive direct significant of students motivation (ability self-concept students, students task value and students’ motives) and social media (as guider and approver on students’ university choices. This study recommended to students that students' motivation, encompassing factors such as ability self-concept, task value, goals, and achievement motives, plays a pivotal role in shaping their decisions regarding higher education. Also, to the university is to utilize the social media platform accordingly for the sake of education to attract students’ choice to study at the university.

Keywords : Students’ Motivation, Social Media, Students’ Choices.


Paper Submission Last Date
31 - December - 2023

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