Authors :
Ponti Primastuti Aulia Nugraheni; Sudarsih; Susanti Prasetiyaningtiyas; Diah Yulisetiarini
Volume/Issue :
Volume 10 - 2025, Issue 4 - April
Google Scholar :
https://tinyurl.com/4yn6v82b
DOI :
https://doi.org/10.38124/ijisrt/25apr1685
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
Abstract :
Entrepreneurship develops economic growth for business actors, especially MSMEs, in strengthening economic
growth and creating added value in various industrial sectors. Entrepreneurship development strategies and competitive
dynamics in creating an economy, especially for business actors, especially Micro, Small and Medium Enterprises
(MSMEs). Effective strategies for developing entrepreneurship for MSMEs, especially novice entrepreneurs, to provide
practical solutions to these problems. The research method used is a qualitative method. The development of effective
strategies for MSME businesses for novice entrepreneurs in marketing their products is carried out by improving business
management, digital marketing and product innovation. The results of these activities show an increase in understanding
of the strategy for developing and using digital technology among MSME actors. In addition, the socialization carried out
also found that there was an increase in understanding related to marketing strategies and also the development of
MSMEs for entrepreneurs, especially beginners in Umbul Sari District, Jember Regency
Keywords :
Entrepreneurship, Development, Effectiveness, Socialization, Strategy and MSMEs.
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Entrepreneurship develops economic growth for business actors, especially MSMEs, in strengthening economic
growth and creating added value in various industrial sectors. Entrepreneurship development strategies and competitive
dynamics in creating an economy, especially for business actors, especially Micro, Small and Medium Enterprises
(MSMEs). Effective strategies for developing entrepreneurship for MSMEs, especially novice entrepreneurs, to provide
practical solutions to these problems. The research method used is a qualitative method. The development of effective
strategies for MSME businesses for novice entrepreneurs in marketing their products is carried out by improving business
management, digital marketing and product innovation. The results of these activities show an increase in understanding
of the strategy for developing and using digital technology among MSME actors. In addition, the socialization carried out
also found that there was an increase in understanding related to marketing strategies and also the development of
MSMEs for entrepreneurs, especially beginners in Umbul Sari District, Jember Regency
Keywords :
Entrepreneurship, Development, Effectiveness, Socialization, Strategy and MSMEs.