Authors : Meia Abedriz F. Guarnes; Marqum J. Kamlon; Shen Angelo C. Abasa; Marlon B. Paguia; Ace Virgel T. Batingal

Volume/Issue : Volume 10 - 2025, Issue 6 - June

Google Scholar : https://tinyurl.com/4cu2ztcn

DOI : https://doi.org/10.38124/ijisrt/25jun326

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : This study explores the experiences, motivations, challenges, and strategies of established furniture shop owners in Zamboanga del Sur. Despite limited resources, these owners have demonstrated resilience and adaptability by overcoming rising material costs, competition, and natural disasters through strong work ethics and faith. Their motivations include continuing a family legacy, applying carpentry skills, and seeking financial stability. To remain competitive, they focus on quality craftsmanship, fair pricing, good customer and supplier relationships, and use of social media platforms like Facebook. Challenges include cheaper imports, online competition, raw material costs, dishonest buyers, and pests. Owners cope through faith, persistence, and strategic flexibility. While some plan to expand their businesses, others aim to preserve them for future generations. The study highlights the importance of resilience, innovation, and community support in sustaining local furniture businesses.

Keywords : Furniture Business, Business Challenges, Competitive Strategies, Business Resilience, Small Enterprise Sustainability.

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