Scientists agree that in order to design a competitive business strategy, it should be adapted to the business environment a company operates in. Wine companies of the Republic of Kosovo, being part of one of the oldest industries in the area, often neglect strategic management. Yet, with an ongoing integration into the EU, with an inflow of foreign investment, with a steady improvement in living standards and with an influx of foreign tourists, the business environment of Kosovo wine companies is now changing at a rapid pace.

Keywords : Strategic Management, Layers Of Business Environment, Republic Of Kosovo, Wine.