Metaverse technology has the potential to
transform the way real estate transactions are conducted
to buy and sell properties. The paper aims to investigate
the impact of Metaverse business on Dubai real estate. A
qualitative in-depth inquiry is conducted using semi-
structured interviews with 10 real estate agents and
brokers in Dubai. The findings indicate that Metaverse
can boost real estate transactions by providing an
immersive and interactive experience to potential buyers.
However, the paper also highlights the challenges
associated with the use of Metaverse technology in Dubai
real estate such as concerns over privacy, security, and
legal requirements. Nevertheless, the insights from this
study can inform the decisions of real estate companies as
they explore the novel landscape of Metaverse business.
Keywords : Metaverse Business; Metaverse Real Estate; Virtual Reality; Virtual Property; Property Buying And Selling; Dubai Real Estate; Digital Real Estate.