The Impact of Price, Facilities and Experience in Maintaining the Sustainable Loyalty of Air Asia Passengers Using Satisfaction as a Mediating Variable


Authors : Tiara Marta Yanti; Basuki

Volume/Issue : Volume 9 - 2024, Issue 12 - December

Google Scholar : https://tinyurl.com/2s4btcb9

Scribd : https://tinyurl.com/5he54fv6

DOI : https://doi.org/10.5281/zenodo.14603638

Abstract : This study aims to analyze the influence of price, facilities, and experience on the sustainable loyalty of AirAsia airline passengers, with satisfaction as the mediating variable. Airlines, especially low-cost ones, play an important role in the air transportation industry in Indonesia, which has a vast archipelago and high mobility needs. The research method used is quantitative using Jamovi software. The sample used was 106 respondents, collected through an online questionnaire in December 2024. The results of this study show that passenger satisfaction functions as a significant mediator in the relationship between price, facilities, and experience to passenger loyalty. These findings emphasize the importance of creating a positive experience for passengers to increase their satisfaction and loyalty to the airline.

Keywords : Price, Facilities, Experience, Satisfaction, Loyalty, Mediation Variables.

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This study aims to analyze the influence of price, facilities, and experience on the sustainable loyalty of AirAsia airline passengers, with satisfaction as the mediating variable. Airlines, especially low-cost ones, play an important role in the air transportation industry in Indonesia, which has a vast archipelago and high mobility needs. The research method used is quantitative using Jamovi software. The sample used was 106 respondents, collected through an online questionnaire in December 2024. The results of this study show that passenger satisfaction functions as a significant mediator in the relationship between price, facilities, and experience to passenger loyalty. These findings emphasize the importance of creating a positive experience for passengers to increase their satisfaction and loyalty to the airline.

Keywords : Price, Facilities, Experience, Satisfaction, Loyalty, Mediation Variables.

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