The Impact of Social Media on Creativity and Innovation in the Modern Business World

Authors : WEKNOW MAGWENZI; Jacob Munodawafa

Volume/Issue : Volume 8 - 2023, Issue 9 - September

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It is of no doubt that social media is playing a pivotal role on creativity and innovation in the modern business world. Many companies are gaining a competitive edge over their competitors in the market due to their advanced creativity and innovation attributed to use of social networks. Although there are disadvantages associated with the use social networks, it is recommended for companies to aim at reducing these disadvantages and maximize on the advantages. In fact, social media is enabling companies to reach out to more customers and cater to their specific needs in a better way. Therefore, a better brand image is built for the benefit of the companies through social media.

Keywords : Creativity, Competitive edge, Innovation and Social media.


Paper Submission Last Date
31 - December - 2023

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