Authors :
Puneet Karki; Dr. Nutan Nigade
Volume/Issue :
Volume 5 - 2020, Issue 11 - November
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/2JlVjl2
Abstract :
Over the years, companies have been using
traditional means of marketing by giving away
brochures, distributing fliers or advertising in
magazines. But we don’t know how far this traditional
means of marketing is going to be successful. We may be
headed in the wrong direction, but there’s no way to tell.
Unlike traditional marketing, digital marketing has
eased the way of doing business. Digital marketing is the
act of promoting and selling products and services by
leveraging Online Marketing tactics such as Email
Marketing, Social Media Marketing, Content
Marketing, Search Engine Optimization (SEO) and
Search Engine Marketing (SEM) and many more.
Digital marketing lets you measure results. It allows us
to make marketing decisions based on facts and figures,
rather than taking it blindly. On the other hand, the
pandemic outbreak has affected the business worldwide
drastically. So the businesses are becoming more reliant
on digital strategy. Companies are also now finding
themselves in the position of losing millions through
cancelled events and programs which they had scheduled
for the year 2020. They can’t claw back the hours of time
and expense they had spent on preparations, but
insurance and flexible cancellation policies will leave
them with a marketing budget to reassign themselves
with the upcoming marketing plan. Digital Marketing is
likely to be the clear winner here, and companies –
including ones that may never have a Facebook or
LinkedIn page before – will need to move into social
marketing, content marketing, email marketing, SEM,
SEO and influencing campaigns to get their audience
back.This Paper delves into Impact on Digital Marketing
during pandemic outbreak Covid-19, using hypothesis
and data collected from different tools. It further shows
how organizations had adapted to a change and held
themselves during this pandemic. The report focuses on
the importance of Digital Marketing for organizations
to engage with their customers again.
Keywords :
Digital Marketing, SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing
Over the years, companies have been using
traditional means of marketing by giving away
brochures, distributing fliers or advertising in
magazines. But we don’t know how far this traditional
means of marketing is going to be successful. We may be
headed in the wrong direction, but there’s no way to tell.
Unlike traditional marketing, digital marketing has
eased the way of doing business. Digital marketing is the
act of promoting and selling products and services by
leveraging Online Marketing tactics such as Email
Marketing, Social Media Marketing, Content
Marketing, Search Engine Optimization (SEO) and
Search Engine Marketing (SEM) and many more.
Digital marketing lets you measure results. It allows us
to make marketing decisions based on facts and figures,
rather than taking it blindly. On the other hand, the
pandemic outbreak has affected the business worldwide
drastically. So the businesses are becoming more reliant
on digital strategy. Companies are also now finding
themselves in the position of losing millions through
cancelled events and programs which they had scheduled
for the year 2020. They can’t claw back the hours of time
and expense they had spent on preparations, but
insurance and flexible cancellation policies will leave
them with a marketing budget to reassign themselves
with the upcoming marketing plan. Digital Marketing is
likely to be the clear winner here, and companies –
including ones that may never have a Facebook or
LinkedIn page before – will need to move into social
marketing, content marketing, email marketing, SEM,
SEO and influencing campaigns to get their audience
back.This Paper delves into Impact on Digital Marketing
during pandemic outbreak Covid-19, using hypothesis
and data collected from different tools. It further shows
how organizations had adapted to a change and held
themselves during this pandemic. The report focuses on
the importance of Digital Marketing for organizations
to engage with their customers again.
Keywords :
Digital Marketing, SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing
