The Impact on Digital Marketing During Pandemic Outbreak COVID-19 on Business Development


Authors : Puneet Karki; Dr. Nutan Nigade

Volume/Issue : Volume 5 - 2020, Issue 11 - November

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/2JlVjl2

Over the years, companies have been using traditional means of marketing by giving away brochures, distributing fliers or advertising in magazines. But we don’t know how far this traditional means of marketing is going to be successful. We may be headed in the wrong direction, but there’s no way to tell. Unlike traditional marketing, digital marketing has eased the way of doing business. Digital marketing is the act of promoting and selling products and services by leveraging Online Marketing tactics such as Email Marketing, Social Media Marketing, Content Marketing, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and many more. Digital marketing lets you measure results. It allows us to make marketing decisions based on facts and figures, rather than taking it blindly. On the other hand, the pandemic outbreak has affected the business worldwide drastically. So the businesses are becoming more reliant on digital strategy. Companies are also now finding themselves in the position of losing millions through cancelled events and programs which they had scheduled for the year 2020. They can’t claw back the hours of time and expense they had spent on preparations, but insurance and flexible cancellation policies will leave them with a marketing budget to reassign themselves with the upcoming marketing plan. Digital Marketing is likely to be the clear winner here, and companies – including ones that may never have a Facebook or LinkedIn page before – will need to move into social marketing, content marketing, email marketing, SEM, SEO and influencing campaigns to get their audience back.This Paper delves into Impact on Digital Marketing during pandemic outbreak Covid-19, using hypothesis and data collected from different tools. It further shows how organizations had adapted to a change and held themselves during this pandemic. The report focuses on the importance of Digital Marketing for organizations to engage with their customers again.

Keywords : Digital Marketing, SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing

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30 - November - 2021

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