The Implementation of Marketing Public Relations Strategy by the FF Luxury Watch Store on the Jakarta Based Customers

Authors : Abdul Rahman; Vania Utamie Subiakto; Susi Susanti; Djaswahadi Purwoputro

Volume/Issue : Volume 5 - 2020, Issue 6 - June

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DOI : 10.38124/IJISRT20JUN876

Marketing Public Relations is implemented among the customers with reference to the following strategies: (1) push strategy; (2) pull strategy; and (3) pass strategy. Pull Strategy refers to the strategy that might be implemented for stimulating a successful sale by means of certain tactics directed toward drawing the customers. Then, Pass Strategy refers to the strategy that might be implemented by means of engagement with social activities, social responsibilities, and charities. One of the ways that might be pursued under the initiative of Pass Strategy is being the sponsor of fundraising events with the Indonesian Cancer Foundation, with the orphanages, and other types of events. Furthermore, Push Strategy deals with the Marketing Public Relations Program and serves as the effort for stimulating the sale and providing the values or the satisfaction to the customers who have purchased the product of the given company. Customer satisfaction is indeed the result of customer evaluation toward the chosen alternatives, which has at least resulted in the same expectation or which has even exceeded the expectation of the customer. On the contrary, uncertainty appears when the results that have been attained do not meet the expectation of the given customer.

Keywords : Marketing Public Relations, Pull Strategy, Push Strategy, Pass Strategy.


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31 - December - 2023

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