This study aims to analyze and see the effect of variables of physical evidence, empathy and reliability that can affect the satisfaction of the community of primary service users. This research type is descriptive assosiatif and using sampling technique with sample number 660 respondent. This study used multiple regression analysis . The result of this research shows that partially physical evidence variable has positive and significant effect on the satisfaction of the community of primary service users. This is evidenced by the sig value (0.0360) <α (0.05). Empathy variables is positive and not significan influence the satisfaction of the community of primary service users by the value of sig (0.4403)> α (0.05) and for the variable of reliability have a positive and significant effect on the satisfaction of the community of primary service users, this is proved by sig (0.0005) <α (0.05).

Keywords : tangible, empathy, reliability, satisfaction.