The Influence of Atmosphere on Customer Loyalty with Customer Satisfaction as an Intervening Variable ( Case Study at KFC Indonesia Jakarta Area )


Authors : Joko Sugianto; Sri Wahyuni; Putri Triyandini

Volume/Issue : Volume 6 - 2021, Issue 6 - June

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3e3IoAa

The research is aimed to explain the influence of direct and not direct Atmosphere on the Customers Loyalty and the influence of the Atmosphere on the Customer Satisfaction as well as the satisfaction of customers as a variable intervening against Loyalty Customers in the Restaurant Kentucky Fried Chicken (KFC) Area Jakarta.. Samples were taken using the Nonprobability sampling method and purposive sampling with the first 127 samples. The population in this study is the customers of KFC Indonesia in the Jakarta area who have made purchases more than 2 ( two ) times. The data used in this study consisted of primary data (the results of questionnaire processing ) and secondary data ( related literature ). The type of research that is used is Kenis quantitative. The author uses Structural Equation Modeling (SEM) with AMOS device software.

Keywords : Atmosphere, Customer Satisfaction, Customer Loyalty

CALL FOR PAPERS


Paper Submission Last Date
31 - October - 2021

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe