Authors : Dr. Karuna K

Volume/Issue : Volume 9 - 2024, Issue 9 - September

Google Scholar : https://tinyurl.com/yuzt44m5

Scribd : https://tinyurl.com/3xvwhx6p

DOI : https://doi.org/10.38124/ijisrt/IJISRT24SEP1673

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : This study explores the influence of circular economy brands on consumer behaviour in India through a comprehensive bibliometric, bibliographic, and analytical approach. As circular economy principles gain traction globally, Indian brands such as Doodlage, Bare Necessities, and GreenJams are pioneering sustainable practices in fashion, personal care, and construction materials, respectively. By analysing academic publications, citation trends, and consumer perceptions, this research aims to quantify and qualitatively assess the impact of these brands on consumer attitudes and adoption of sustainable products. The bibliometric analysis reveals growing academic interest and significant citation of studies related to circular economy practices, while the bibliographic analysis provides case-specific insights into how these brands influence consumer behaviour. Objective analysis highlights publication volumes and citation frequencies, while subjective analysis offers insights into consumer perceptions and market trends. The findings indicate that circular economy brands significantly shape consumer preferences and contribute to a shift towards more sustainable consumption patterns in India. This study provides valuable insights for researchers, practitioners, and policymakers aiming to understand and promote the adoption of circular economy practices.

Keywords : Circular Economy, Consumer Behaviour, Sustainable Fashion, Zero-Waste Personal Care, Eco- Friendly Construction Materials Bibliometric Analysis, Bibliographic Analysis, Sustainable Consumption, Doodlage, Bare Necessities, GreenJams

References :

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