This study aims to determine and analyze the effect of the benefits of coastal tourism destinations on community participation by moderating the case study transformational leadership in the Marunda and Kampung Luar Batang of the Twelve North Jakarta Coastal Tourism Destinations. This study uses SEM analysis with a Variance Based SEM / PLS (Partial Least Square) approach with the help of the WarpPLS 3.0 program. The population is the number of people in the tourist destination development area from elements of the village, sub-district and informal leadership. Sampling technique using the opinion of Maholtra (2009) so that a sample of 90 people can be obtained, the number of 117 people exceeds 90 people is intended if there is incomplete data then meets the requirements of 90. The results of the study show that the benefits of coastal tourism destinations have a positive and significant effect on participation the community. Furthermore the findings show that transformational leadership does not strengthen the effect of the benefits of developing tourist destinations on community participation.

Keywords : Travel, Participation, Leadership.