Authors :
Jipi Pangemanan; Johnny A.F. Kalangi; Riane Johnly Pio
Volume/Issue :
Volume 8 - 2023, Issue 3 - March
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/40rp8T7
DOI :
https://doi.org/10.5281/zenodo.7754585
Abstract :
To increase the intention to use tumblers at
work, it is necessary to know what factors influence
the intention to use tumblers so that social campaigns
and advertisements made by the government and
businesses are more effective in influencing consumers
to use tumblers at work. No previous research has
examined the indirect influence of collectivism culture
on the intention to use tumblers at work, through
three Theory of Planned Behaviour (TPB) predictor
constructs in Indonesia. This study builds a pathway
from one of the cultural dimensions, collectivism, into
the three predictor constructs of the TPB and then to
the intention to use a tumbler. This research was
conducted using a quantitative approach and
participants were selected using simple random
sampling technique. This study involved 100
employees of the Central Bureau of Statistics in North
Sulawesi Province. The data analysis technique used
was Structural Equation Model-Partial Least Square
(SEM-PLS) analysis. The results showed that the
higher the collectivism, the better the employee's
attitude towards using tumblers. The social pressure
and influence received by employees towards the use
of tumblers will be higher, and the behavioural
control felt by employees towards the use of tumblers
will be higher. Collectivism will indirectly increase
employees' intention to use tumblers when working
either through attitudes, subjective norms and
behaviour.
Keywords :
Collectivism, Theory of Planned Behavior; SEM-PLS.
To increase the intention to use tumblers at
work, it is necessary to know what factors influence
the intention to use tumblers so that social campaigns
and advertisements made by the government and
businesses are more effective in influencing consumers
to use tumblers at work. No previous research has
examined the indirect influence of collectivism culture
on the intention to use tumblers at work, through
three Theory of Planned Behaviour (TPB) predictor
constructs in Indonesia. This study builds a pathway
from one of the cultural dimensions, collectivism, into
the three predictor constructs of the TPB and then to
the intention to use a tumbler. This research was
conducted using a quantitative approach and
participants were selected using simple random
sampling technique. This study involved 100
employees of the Central Bureau of Statistics in North
Sulawesi Province. The data analysis technique used
was Structural Equation Model-Partial Least Square
(SEM-PLS) analysis. The results showed that the
higher the collectivism, the better the employee's
attitude towards using tumblers. The social pressure
and influence received by employees towards the use
of tumblers will be higher, and the behavioural
control felt by employees towards the use of tumblers
will be higher. Collectivism will indirectly increase
employees' intention to use tumblers when working
either through attitudes, subjective norms and
behaviour.
Keywords :
Collectivism, Theory of Planned Behavior; SEM-PLS.
