Authors : Kalpana K; Dr. Jayasree Krishnan

Volume/Issue : Volume 10 - 2025, Issue 7 - July

Google Scholar : https://tinyurl.com/2t5anc57

Scribd : https://tinyurl.com/2p9uccju

DOI : https://doi.org/10.38124/ijisrt/25jul549

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Abstract : The exponential rise of M-commerce platforms is changed consumer buying behavior around the world. Impulsive buying is a behavior based on a spur-of-the-moment and unplanned decision to purchase. It is far higher in digital settings than in real life due to real-time accessibility of goods and services, interface designs focusing on persuasion, and social influence mechanisms. This study attempts to make assessment of the psychological factors that cause an individual to purchase impulsively online and also looks into the subsequent aftermath of buying. Following a mixed-method approach, this research combines statistical survey data with interview findings to reveal the primary psychological constructs comprising hedonic motivations, fear of missing out, emotional triggers, and cognitive overload. These factors correlate highly with the predominance of impulsive buying tendencies and post-purchase recollections, including regret, satisfaction, and dissonance. The study provides vital information for marketers, psychologists, and strategists of digital commerce while also contributing to theory in consumer behavior within the digital commerce arena.

Keywords : Impulsive Buying, Mobile Commerce, Psychological Drivers, Post-Purchase Behavior, FOMO, Hedonic Motivation, Cognitive Overload.

References :

1. Nablsi (2024) explored how AI-driven product recommendations enhance impulsive buying and evoke specific post-purchase emotions such as regret or satisfaction (Nablsi, 2024)
2. Gokul (2024) confirmed that hedonic browsing significantly influences impulse buying urges and subsequent satisfaction in m-commerce environments (Gokul, 2024).
3. Ying (2017) examined these dimensions in f-commerce, illustrating how social cues and peer interactions trigger online impulse buys, a finding equally pertinent to m-commerce (Ying, 2017).
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