Gender affect language style especially in employing politeness strategy. Politeness and gender role have influenced the social interaction. It has been a concern for many researchers especially in language studies and also considered as one of the important aspect that affect politeness strategy used. This research aims 1) to reveal the influence of gender in using politeness, and 2) to identify the influence of gender in using politeness by employing the framework of Brown and Levinson’s model of politeness (1987). The data is the transcription of utterances which delivered by American, it was taken from American reality show entitled Keeping Up with The Kardashians. The result of this research was gender affect the politeness strategy used by American which American male tend to use in-group markers and notice the hearer’s aspect. American female also like to offer help and maintain the relationship by relating one another. They give compliment more often than male.

Keywords : Politeness strategy, Brown and Levinson Theory, Politeness and Gender