Authors : Eva Elisa; Erna Sofriana Imaningsih

Volume/Issue : Volume 9 - 2024, Issue 1 - January

Google Scholar : http://tinyurl.com/3fe3ndvd

Scribd : http://tinyurl.com/2p8x8v3v

DOI : https://doi.org/10.5281/zenodo.10588890

Abstract : Lots of it rubbish plastic become problem environment that occurs At the moment. That matter increase intention use product friendly environment. Factor affecting intention use are green knowledge, environmental concern, word of mouth, and green attitude. The purpose of this research is to find out the influence of green knowledge, environmental concern, word of mouth, green attitude on intention use straw friendly environment. This research was conducted in Jabodetabek use questionnaire with 200 respondents through purposive sampling technique. Data analysis techniques using SmartPLS. Research result show that Green Attitude has an influence positive and significant on Intention to Use, Green Knowledge has an influence positive No significant on Intention to Use, Environmental concerns have an influence negative and not significant on Intention to Use, WOM has an influence positive significant towards Intention to Use, Green Attitude is positive and significant mediate connection between Green Knowledge and Intention to Use, positive Green Attitude or not significant No mediate connection Between Environmental Concern and Intention to Use and Green Attitude is positive and significant mediate connection between WOM and Intention to Use.

Keywords : Green Knowledge, Environmental Concern, WOM, Green Attitude, Intention to Use.