The Influence of Green Organizational Culture, Green Innovation, and Environmental Performance on Competitive Advantage Moderated by Green Supply Chain Management (Case Study on SME in Solo Raya)


Authors : Hurrina Awaliyah; Budhi Haryanto

Volume/Issue : Volume 7 - 2022, Issue 3 - March

Google Scholar : http://bitly.ws/gu88

Scribd : https://bit.ly/3L8hSUt

DOI : https://doi.org/10.5281/zenodo.6374940

This study aims to determine the effect of green organizational culture, green innovation, and environmental performance on competitive advantage moderated by GSCM on SMEs in Solo Raya. SMEs are the most significant contributor to GDP in Indonesia, so they must be aware of taking advantage of environmental issues to achieve economic growth and competitiveness. The study method used is quantitative by distributing online questionnaires to SMEs in Solo Raya. Data were collected using convenience sampling with a sample of 250 SMEs in Solo Raya. The data obtained will be analyzed using the Structural Equation Model (SEM). Green organizational culture and green innovation applied in SMEs in Solo Raya achieve a tremendous competitive advantage. Green supply chain management contributes implicitly and explicitly to influencing green organizational culture and green innovation in improving environmental performance and competitive advantage. This study can improve innovation strategies in achieving competitive advantage creatively on SMEs by paying attention to the surrounding environment.

Keywords : green organizational culture, Green Innovation, Environmental Performance, Competitive Advantage, GSCM, SMEs.

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