Authors : Hendri Hermawan; Ida Royani Damayanti; Vania Utami

Volume/Issue : Volume 9 - 2024, Issue 1 - January

Google Scholar : http://tinyurl.com/5ctcxpzr

Scribd : http://tinyurl.com/pksyjvws

DOI : https://doi.org/10.5281/zenodo.10623848

Abstract : This research aims to determine the Influence of Online Sales Promotion with Free delivery cost on Consumer Purchase Interest at Orchid Florist, Jakarta. The study also aims to identify other factors that may influence consumer purchase interest. The sample and participants in this research are online sales promotions with free delivery cost promoted by Orchid Florist. The data analysis technique in this study uses simple linear regression through SPSS software for Windows Version 27. The research variables consist of Online Sales Promotion with Free delivery cost as the independent variable (X) and Purchase Interest as the dependent variable (Y). Sales promotion is an activity that highlights the benefits of a product for potential customers, thereby increasing purchase interest. The results of the data analysis show that the R square in the table below indicates the magnitude of the influence of the promotion variable on consumer purchase interest is 0.527 or 52.70% (r2x 100%), while the remaining 47.80% or (100% - 52.70%) is influenced by other variables factors . In other words, the online sales promotion variable with free delivery cost has an influence of 52.20% on the consumer purchase interest variable. The results of this research have practical implications for Orchid Florist to maintain online sales promotions with free delivery cost.

Keywords : Free Delivery Cost Online Sales Promotion, Purchase Interest, Orchid Florist.